Leadership team


Jeffrey is the founder of Positron. He has a unique background with a Hollywood career as a writer/director, as well as being an experienced electrical and software engineer.

He is the author of two LabVIEW programming bestselling books. Jeffrey is director of several award-winning films, including "Flatland" (starring Martin Sheen and Kristen Bell) and "Dragon Day." He holds a patent for interactive control systems over the web.

Jeffrey is passionate about ways to bring art and engineering together.


David Crumley, Founder and Executive Creative Producer

David has a diverse production and leadership background, having worked in numerous production and creative roles throughout his career. He has designed and produced projects in various sectors, including interactive educational media, commercial branded content, and live experiential events.

Prior to joining Positron, David founded and led Houndstooth Studio, a multi-disciplinary production company specializing in motion and experience design. Houndstooth’s projects ranged from broadcast animated spots to immersive interactive environments for corporate and agency clients. David is passionate about design and creating memorable experiences that have never been done before.