Jeffrey is the founder of Positron. He has a unique background with a Hollywood career as a writer/director, as well as being an experienced electrical and software engineer.

He is the author of two LabVIEW programming bestselling books. Jeffrey is director of several award-winning films, including "Flatland" (starring Martin Sheen and Kristen Bell) and "Dragon Day." He holds a patent for interactive control systems over the web.

Jeffrey is passionate about ways to bring art and engineering together.


David Crumley, Executive Creative Producer

David has a diverse production and leadership background, having worked in numerous production and creative roles throughout his career. He has designed and produced projects in various sectors, including interactive educational media, commercial branded content, and live experiential events.

Prior to joining Positron, David founded and led Houndstooth Studio, a multi-disciplinary production company specializing in motion and experience design. Houndstooth’s projects ranged from broadcast animated spots to immersive interactive environments for corporate and agency clients. David is passionate about design and creating memorable experiences that have never been done before.

Wes Pierce

Wes is a Certified LabVIEW Developer with experience spanning many different industries. In addition to his development and system integration work, he is a Certified Instructor for National Instruments, helping to bring these skills to other engineers and scientists across the country. With his automation software expertise and mechanical engineering background, Wes helps provides the link between the virtual world and real world in Positron games.


Fabiola de la Cueva

Fabiola has over 13 years of experience with LabVIEW and is a LabVIEW Certified Architect and Certified Instructor. She uses her electrical engineering skills, software proficiency, and leadership to create custom measurement and control solutions for different applications. She creates the software platforms that integrate the video game with the hardware control and inputs for Positron projects. Fabiola has a master’s degree in Electrical Engineering from the University of Texas at Austin. She is fluent in English, Spanish, and French.


Ed Gatica

Ed Gatica has been in the film and theater industry since 1997 in the fields of VFX, lighting, and production. He has worked in VFX, model making, & lighting for Digital Domain and Boss Film Studios on many features such as "The 5th Element," "Titanic," "Air Force One," and others. Ed has a degree in stage lighting design & has worked on tours with No Doubt, Duran Duran, Enrique Iglesias, as well as live theatre productions, MTV Awards, and many other live events. Ed uses his skills to oversee fabrication and production of physical parts and models for Positron.


Dave Perry

Dave has a passion for things mechanical and loves to get his hands dirty. He started out as a mechanic rebuilding huge Diesel engines for locomotives and heavy equipment while in his spare time he was wrenching on race cars. He has worked for the McDonald Observatory designing and building the control systems for multi-million dollar telescopes. He oversees and designs the mechanical systems for the Positron games.


Matt Patterson

With an unique ability to bridge across both creative and technical, Matt has worked as a writer, producer and project manager on projects ranging from independent feature films to building apps and future technology for some of the world’s largest and most recognizable companies. He has managed projects for John Deere, Marvel, Toyota, Caesars Entertainment, BET Entertainment and GameStop, to name a few.